To be fair, most of the thoughts appear to be about the non-playoff and eliminated teams. I'm also not sure what kind of thoughts he would have on this series that hasn't been beaten to death.
A lot of Winnipeg fans are starting to look desperate for national attention.
The Leafs-Bruins averaged 2.3M viewers on CBC through game 6 and the Jets-Wild got 1.17M views on premium cable Rogers. So a population 7x the city of Winnipeg in a province 17x the population of Manitoba got only 2x the viewers in a series against a rival 06 team, where at least 10% of the viewers would have been Bruins fans.
Based on the proportion of coverage they get, you'd expect the Leafs to have 10x the viewers that the Jets get but its just not the case. The media in this country have very little imagination - they assign 60% of their content to the Leafs, win or lose because thats the way it is and thats the way it always will be. If the Leafs won, I suspect Friedman's 31 thoughts would have been dedicated to the Leafs and advancing teams. They lost, so the theme was offseason and eliminated teams.
And further to Ducky10's post, I used to like Friedman, but I find that his Jets coverage has always just been random token one-liner which provides no insight into anything.