To hear Mr Bettman when he was interviewed by Bob McCowan a couple of days ago, he seems to be quite thrilled at the growth(he said it, not me)on Vs. He said Versus is opening up in "8 million more homes", ect. If I heard right, he also implied that even if he wanted to talk to ESPN, he couldn't because he's currently under contract to Versus.
I too am curious as to why ESPN wants back in again. Is it because of the traffic for the NHL on the website? Are they seeing stuff with the Nascar trend they don't like? Or is it, as was posted earlier, simply that they have a huge hole in their schedule(although when they ESPN was talking about all the programming that was garnering more ratings than the NHL, it shouldn't be that hard, should it )?
You answered your question when talking about about Versus going into 8 million more homes. As long as the NHL is on Versus it's homes are probably going to increase. If the homes VS is in increases then there is more of a chance they can get a contract for another major league or major College Conference when they come up. Then ESPN has a full out competitor.