Drivesaitl
Finding Hyman
Pretty sure I'd mentioned it before because several of my neighbors will watch hockey, and mostly due to the telecasts, and have no familiarity with football. But also they are very familiar with Field hockey and so that Ice Hockey is already a sporting concept they innately understand and India and Pakistan are good at Field Hockey. They have no sporting parallel for football and thus a harder game to grasp or get interested in.CFL as a whole needs to be better IMO. Even here, our attendance just isn't what it use to be.
There was talk a couple years ago about targeting the Punjabi community much like the NHL and CBC did.
Where is that now? We need to target new Canadians and show them why we love the sports we do. The fact is the old Canadians just aren't paying attention like they use to and you need to supplement that.
Toronto could use their other teams to their advantage like you said. Would be interesting to see if that worked.
The converse being how many of us figure out what cricket is about? That's how huge a gap of understanding there is. Most of us will go through our whole lives without grasping or liking cricket. For Punjabi community, or Sikh community North American Football would be similarly confounding. There is no inate reason they would be attracted to it.