Right. There are articles back from when it first started saying that it was started as a salute to True North Sports and Entertainment. It's 100% a True North endorsement. I don't see how it could be perceived any other way.
It was and continues to be a salute to the corporation True North Sports and Entertainment for bringing NHL hockey to Winnipeg. I remember the "thread" like it was yesterday. There are posters on here that were over "there" when it was 1st suggested and it likely grew to threads over here. This was a grassroots campaign by many who had been ridiculed over our insistence that NHL hockey would return to Winnipeg
Here are two video from the 1st Columbus game. You can hardly hear the "True North" shout out at all but we could hear each other at the time. You can hear the cheer amongst us after the "True North" shout out when we realized that it had a bit of traction.
Anyone not realizing that True North is shouted at Jets game in honour and appreciation of True North Sports and Entertainment's purchase of the Thrashers and re-birth of NHL hockey in Winnipeg is mistaken. It may have morphed into other things since then but that is how it all began.
From the upper deck
From right around my seats.
Look at the momentum that had gained after only 3 pre-season games for the home opener against the Habs.
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