http://www.sportsnet.ca/hockey/shownews.jsp?content=h072013A "His endorsement levels would be phenomenal in a large market compared to what he would get going into in a small market," said Keith MacIntyre, president of K. Mac & Associates in Mississauga, Ont., which advises companies on sports marketing. Wherever the consensus No.1 draft pick plays, "he's still going to get the deals with the equipment manufacturers, he's still going to get the deals with some of the core athletic apparel companies and so on," MacIntyre said. "But you put him into a big market like New York or Toronto and he'll make 10-fold what he would make elsewhere." Yowzaaa! Gotta love how the competitive field has been leveled eh?