(Q) Fixed Signage and Arena Sponsorships.
(1) As to fixed signage inside or outside of an "Unaffiliated
Arena" and as to all Unaffiliated Arena sponsorships, all
revenues received by a Club or a Club Affiliated Entity
from the sale of advertising or fixed signage (i.e., signage
that does not relate only to NHL hockey events) or
sponsorships, without netting of any costs.
(2) As to fixed signage inside or outside of a Club's "Affiliated
Arena" and as to all Affiliated Arena sponsorships, sixtyfive
(65) percent of the revenues received by such Club or
Club Affiliated Entity derived from the sale of advertising
or fixed signage or arena sponsorships of that Club's arena
for a "Single-Team Arena" (i.e., an arena in which an NHL
team plays its home games, and no NBA team plays its
home games), or thirty-two and one-half (32.5) percent of
the revenues received by such Club or Club Affiliated
Entity derived from the sale of advertising or fixed signage
or arena sponsorships in that Club's arena for a "Two-Team
Arena" (i.e., an arena in which an NHL team plays its home
games, and in which arena an NBA team also plays its
home games), with such allocations to be done without
netting of any costs, provided, however, that to the extent
an arena enters into a separate contractual arrangement with
a third party (i.e., a non-Club Affiliated Entity such as the
Los Angeles Clippers) regarding fixed arena signage inside
or outside of such arena, advertising, or arena sponsorships,
then revenues paid pursuant to such third-party contracts
shall be deducted prior to the application of the abovelisted
percentages, provided that the NHLPA shall have the
right to object to any such separate contractual arrangement
with a third party on the basis that the purpose of that
arrangement is for the Club or Club Affiliated Entity to
avoid including revenues derived from such separate
contractual arrangement within HRR. In the case of any
objection, the matter shall be discussed in good faith
between the NHL and the NHLPA and, failing agreement,
the issue shall be submitted to and resolved by the System
Arbitrator.
(3) To the extent an arena sponsorship includes the receipt of
the Club's hockey tickets by the sponsor, the face value of
such tickets shall be deducted from the value of the
sponsorship and included in Gate Receipts pursuant to
Section 50.1(a)(i)(A).
(4) The sponsorship and advertising revenues earned from
fixed arena signage and arena sponsorships include,
without limitation, building naming rights and other similar
rights. Revenues derived from any naming rights
agreements and other arena sponsorships of greater than $1
million dollars shall be recognized on a straight-line basis
over the term of the contract.
