I know but these things are usually earlier in the day. You rarely see evening news conferences. I'm also just wondering why i haven't seen any social media saying, for example, "sens press conference to unveil jersey at 2pm" or something like that. Shouldn't they hype this thing up? I feel like marketing misses opportunities. I almost completely forgot about this until my buddy at work showed me a moc up yesterday. They need to do a better job of getting people talking in anticipation for these things. The sens twitter or facebook should be all over this. tsn1200 hasn't mentioned new jerseys in the last hour that i've been listening. They're talking about belleville.